Hunter Advisors launches rebrand

Hunter Advisors has launched a brand evolution to reflect the firm’s continued growth and long-term vision for the future of hotel-investment advisory.

The rebrand—in development since 2024—introduces a “refined” visual identity, a name transition from Hunter Hotel Advisors to Hunter Advisors and a unified brand system across both Hunter Advisors and the annual Hunter Conference. The evolution also includes the launch of new websites HunterAdvisors.co and HunterConference.co.

“This evolution is about who we are, who we’ve always been and where we’re going,” President & CEO Teague Hunter said in a statement. “We’re becoming more of who we already are—visually, strategically and culturally—while staying grounded in the family values that built the firm.”

“Hunter has always been a relationship-driven, family-built business,” said Lee Hunter, chief operating officer and chairman of the Hunter Conference. “As the firm has grown nationally, it is important that our brand fully reflects both our scale and our roots. This evolution brings everything together under one clear identity while staying true to what has always set Hunter apart.”
One Unified Identity Across Advisory and Conference

“This process focused on ensuring that every touchpoint, from advisory work to the conference experience, reflects how we show up for our clients and each other every day,” said Sarah Moss, Chief of Staff. “The new brand gives us a stronger platform to support our people, our partners and our long-term growth.”