Auberge Resorts has rebranded as Auberge Collection, a name designed to "more accurately" reflect the company’s growing portfolio of city hotels, beachfront escapes, alpine destinations, countryside estates and residences.
The rebrand comes as the Houston-based hotel company—which has some 30 hotels in its portfolio—continues its international expansion. Recent openings include Collegio alla Querce in Florence and The Woodward in Geneva. Upcoming properties include Cambridge House in London, The Knox in Dallas, The Shore Club in Miami Beach, The Birdsall in Houston and Moncayo in Puerto Rico.
“From the start, the Auberge name has been synonymous with rare luxury and one-of-a-kind experiences,” Dan Friedkin, chairman of Auberge Collection, said in a statement. “Evolving our name brings sharper clarity to who we are at our core: a collection of inspiring destinations, each alive with its own heritage, character and creativity.”
“This transition is a natural evolution for our brand,” said Christian Clerc, president & CEO. “It reflects the growth of our portfolio, the breadth of extraordinary experiences we offer and our enduring commitment to the singular identity of each property.”